the business ladder

At The Business Ladder, we believe that good SEO is 'natural' SEO. Also referred to as organic search engine optimisation, natural search engine optimisation is the process of achieving and maintaining high-ranking placements in the free search engine listings, i.e. the results that are not paid for on Google, Yahoo! etc.

Why Choose The Business Ladder SEO?

Our 100% professional service will help you really build your business online from just £250 per month!

Over 20 BILLION searches are done on Google alone every month. Internet search engines are increasingly the natural starting place for consumers looking for services and products. Make sure your business is in the right place to take advantage of this search pattern!

Our natural SEO gives you greater exposure across all search engines and increases the targeted traffic to your website. You get the results you want through an individually tailored service that fulfils exactly what you and your business want to achieve.

Experience + Reliability = Results

The team has been successfully optimising websites for over 7 years and constantly adapts its approach and techniques to make sure our clients remain at the top of the listings. But the fundamental core for what makes a good SEO campaign remains the same: correct website focus, optimised code and copy, and a quality link-building campaign. Our results speak for themselves.

The team has done natural search engine optimisation on over 100 websites and can confidently predict that we have experience in your sector. We are 100% transparent in all the work we do so you're never in the dark, and we are fully accountable when it comes to the service we offer, which is an affordable, fully managed optimisation account to best promote your products, services and brand.

Search engine optimisation is still regarded by some as a "shady industry", so why not take the guesswork out of it and contact us - our team will happily talk you through what the campaign would comprise and all the costs involved.  

What About Pay-Per-Click (PPC) Advertising?

Pay-per-click (PPC) marketing is now a billion-pound industry that involves completely different skills and techniques to be successful compared to natural search engine optimisation, so if you have a limited budget how do you decide which approach is right for you?

At The Business Ladder, we realise that both organic SEO and PPC are two key parts of any online marketing strategy, and should be used in tandem. Both have their pros and cons. Ultimately, however, organic SEO will prove more cost-effective than PPC advertising, and so should be the first choice and the first step for those who cannot afford to utilise both methods. The reasons for this are as follows:

* With pay-per-click marketing you always pay for each visit you receive, so when your daily or monthly budget runs out, the traffic from search engines to your website stops. Through a natural search campaign you only pay for on-page optimisation work and then monthly link building to achieve the best results.

* Natural optimisation results in a far greater exposure across all search engines than pay-per-click, (unless you run multiple PPC campaigns, which can prove expensive and time-consuming to administrate) as we optimise our clients' sites for all search engines to increase the targeted traffic to your website.

* Natural SEO is always content-based, and involves detailed analysis of search engine user behaviour. A campaign will inevitably finetune your website copy to provide the information that people are looking for, whereas pay-per-click campaigns do not require improvements to the websites, and therefore do not enhance your site for all users.

* While the risk is minimal, there is the potential for click-through fraud with pay-per-click traffic, especially with some less-established PPC vendors (with less sophisticated tracking tools). With high natural search engine placements your competitors can click on your listings all day long and it won't cost you a penny .

* Statistics show that people favour websites that rank highly in the natural listings over those in the sponsored listings, as they appreciate that the site is there on its own merit and through hard work, rather than payment, although admittedly some users don't know the difference between free and paid results [Source: De Vos & Jansen, February 2007].

* Organic results were viewed most often - 98% viewed these results, while only 31% of sponsored results on the right of the page resulted in visits.

* The split of organic to paid links on a search engine is approximately 4 to 1. [E-consultancy, Online Marketing Benchmarks, 2003]

Got A Question About Our SEO Services? Just Ask!

If you have any questions about our SEO services, please call us on 0845 301 1533 or complete and submit the enquiry form below.

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