the business ladder

With recent news that the Royal Mail is to be privatised, a report has revealed that only 23% of companies still see traditional mail as important to their business.

Businesses in London surveyed were found to value the postal service the least - only 11% stated that ‘traditional mail’ was important to their business. In contrast, the postal service was most prized in Yorkshire where 37% of businesses viewed traditional mail as essential.

Executive director of Virgin Media Business, Andrew McGrath, commented: “The way in which we all communicate has changed beyond recognition over the last few years. This transformation is particularly pronounced in the south, where many businesses are now almost entirely dependent on mobile phones and email."

He continued, “That said, it’s vital that organisations don’t completely dismiss traditional comms channels in favour of trendy online tools. Companies must take a multi-channel approach to their communications, as this will allow them to build strong relationships through human contact, whilst benefiting from the mobility that modern tools allow.”

The British Chambers of Commerce (BCC) raised concerns about the forthcoming privatisation of the Royal Mail. A spokesperson warned that although many larger firms have access to alternatives, smaller companies often remain heavily reliant on the service.

The spokesperson said: “The only way to improve its service and win back lost business, is by pursuing ahead with modernisation. Firms want an efficient, value for money and reliable service, which Royal Mail must be able to deliver.”

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